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I am the CEO of a sportswear brand,what is the rhythm of my purchasing sportswear?
Answer: As a well-established sports brand, the choice of sourcing season is crucial for the launch of sportswear and inventory management. If you choose the logistics form of express delivery, in general, HUCAI suggests the following sourcing timeline:
Spring and summer procurement (February - March): April - May is the spring and summer sportswear market sales season, so HUCAI suggests that in February - March you will have to advance the bulk procurement of spring and summer sports, and in the summer sales season before the peak season 2-3 months ahead of the start of the winter product purchases, to take full advantage of the summer sales window to expand sales.
Fall and winter purchasing (June-September): October-November is the peak season of the fall and winter sportswear market, HUCAI suggests that you start to consider the fall sportswear series from June, especially the products in early fall.
Before single purchase (November): to November, December - January is the peak season for spring and summer sportswear sales, but due to the Chinese New Year will have a longer holiday, there will inevitably be unable to meet the timely production and transportation, we recommend that customers do a good job in November in advance of the December - January purchase plan, to avoid missing the peak season because of the problem of insufficient inventory.
The above nodes are for reference only, the specific purchasing plan should be adjusted according to your brand positioning, market demand and product life cycle, etc. HUCAI's sales team will provide you with professional advice at any time to ensure that your purchasing plan is synchronized with the market.